I am always very honoured when people choose me to design their visual identity and the build of a new website for them.
Katherine, the owner of Dress by Ines, approached me and she wanted to jump on the Squarespace platform. I was giving free artistic hands with a mission of providing her with an sophisticated and elegant profile.
I left from our meeting with a clear sense of graphical direction, some handdrawn sketches from her of a possible new logo and was ready to go to work! :-)
Soft, feminine and minimalistic design. Keeping focus on big, dynamic image galleries to inspire her customers. Keeping banner images soft in their expression, with close-ups of ines’s breathtaking embroidering- and bead skills. Social feed and a spacious footer with integrated newsletter signup.
Project description:
Logodesign
– consisting of a wordmark (name) and a submark (icon).Art direction
Webdesign
Custom coding
Technical setup
Integrations
and a whole lot of photoshopping.
Businesscards
Here is how the old website and logo looked like:
I believe in transparency and an excellent customer service. Nothing less.
Ines’s former website lacked flexibility, and she was trapped for several years, in a contract with a company who she had to turn to for each update and furthermore, had to wait months for the updates to happen. Time consuming and shifting focus away from her business.
I was glad to help her make the move and welcoming a new Squarespace fan ;-)
Kind words from a happy customer:
