Merilyn Keskula has two businesses; Mylky Moon Lab (MML) & Keskula Digital. Merilyn’s previous website for MML was leaning to cater women-only. She wanted to change that.
Another Danish graphic designer originally designed the identity and concept. A cool and timeless logo no doubt. The colour palette was red and black – a very strong identity that Merilyn sought to open up to also attract the opposite sex. The starting point was to change the original logo colours from red tones, over to a dusty palette like sage, lavender and blush.
Mission was to make the overall look and feel, pleasant and welcoming for all humanbeings whom seek wisdom for a cyclical living.
Illustrator Elisa Vendramin got on board and contributed to the concept, designing 4 artworks involving natural elements. Please visit Elisa – you will be amazed of her talent. Go see her work here – it is astounding!
Sometimes small businesses are so incredibly dynamic that the initial concept changes at the speed og lightning. Due to this, MML’s website sadly did not make it on the world-wide-web for very long.
Good thing, Merilyn is a Squarespace user because of its flexibility and ability to transform fairly quickly.
A look at the design done for project Milky Moon Lab:
Wordmark – here the black colour is a dusty dark blue and before the to half-circles were black, now divided to reflect masculine and feminine energy.
Logo submark with the new colourpalette. These colours are the only thing still kept from my collaboration with MML.
